Google reviews
Google reviews should become the primary public review surface once the Ship Lane Business Profile verification clears and the review link is available.
- Business Profile ownership
- Review link or QR code
- Post-delivery workflow
Reviews
Reviews should be earned after the shipment
Ship Lane does not need fake star claims to explain how reputation works. This page sets the review policy customers can expect: post-delivery requests, no incentives, and no public rating claims until they are sourced.
The same booking engine powers the next step.
Trust signals
Post-delivery
Review requests belong after a real shipment experience, not before proof exists.
No incentives
Reviews should not be paid for, gated, or selectively requested from only happy customers.
Sourced claims
Star ratings and testimonials stay out of ads until they have a current source.
Post-delivery
Review requests belong after a real shipment experience, not before proof exists.
No incentives
Reviews should not be paid for, gated, or selectively requested from only happy customers.
Sourced claims
Star ratings and testimonials stay out of ads until they have a current source.
Review policy
How Ship Lane should ask for reviews
A clean reputation system is better than a fake-looking badge. These rules keep review requests honest before ratings appear in public copy.
Ask after the shipment is complete
The review ask should happen after delivery or support resolution, when the customer has actually experienced the service.
Ask everyone through the same rule
Ship Lane should avoid only asking customers who seem happy. The review process needs to be consistent and policy-safe.
Reply with an owner
A named operator should monitor new reviews, reply to customers, and escalate policy or service issues quickly.
Keep ratings out of copy until sourced
No aggregate star rating, widget, testimonial, or review quote should appear in ads, schema, or landing pages until the claims ledger is updated.
Secondary review platform
Trustpilot or another secondary review platform can be claimed for ownership, but widgets and rating claims should wait until real current reviews exist.
- Claimed profile
- No empty-star widgets
- No unsupported aggregate claims
Claims ledger
Every public review claim needs a source, date, and approved wording before it appears in paid creative, route pages, comparison pages, or structured data.
- Current source
- Founder approval
- Consistent wording
FAQ
Review questions customers and operators should agree on
Why do you not show a star rating yet?
A star rating should only appear when it comes from a current, public review source. Until then, Ship Lane should explain the review policy instead of inventing proof.
Will customers be offered anything for reviews?
No. Review requests should not be incentivized, gated, or selectively sent only to happy customers.
Where should customers leave reviews?
Google should be the primary review surface once the Business Profile is verified. A secondary platform such as Trustpilot may also be used if Ship Lane claims and maintains the profile.
Use real reviews as proof, not decoration
Once reviews exist, they should support the trust system carefully. Until then, the policy itself is the honest thing to publish.
Uses the same booking engine the rest of the site relies on.